In a previous post, I shared insights on several platforms to help you choose the right one to start with. I covered YouTube, TikTok, Instagram, LinkedIn, and X (formerly Twitter). Today, we’ll continue by discussing Facebook, blogging, and podcasting.

As I mentioned previously, I recommend starting with a single platform. A podcaster I follow, Jay Clouse, made an insightful comparison in an episode I listened to recently, likening content platforms to sports. He explained that on each platform, you’re competing with people fully dedicated to that specific “sport.” Since the rules and strategies for success differ across platforms, those who concentrate on just one have a competitive edge. Juggling multiple, vastly different platforms at once might not be the best strategy. Only consider switching to another platform if you’re certain the first one isn’t working, or if you’ve developed an efficient system to handle multiple platforms effectively.

Blogging and podcasting—two of the platforms discussed today—require more commitment than others. But here’s an important insight: if these platforms appeal to you, start even before you have everything figured out. You don’t need to know exactly what you are doing at the start. Your approach will naturally evolve and improve as you gain experience.

Facebook

Facebook remains a versatile platform with a broad, diverse audience, making it ideal for creators aiming to reach both local and international users. It offers multiple ways to engage, including Posts, Stories, and Reels. While it has become increasingly popular for paid advertising, organic reach is still possible with the right strategy.

The Facebook algorithm favors content that generates engagement, such as comments, shares, and reactions. Videos—especially live-streamed content—are prioritized, and Facebook Groups provide a valuable space for niche communities and direct interaction with your audience.

Facebook is well-suited for creators looking to foster deeper relationships with their audience. It can also be effective for sharing long-form content, articles, and engaging posts, particularly within specialized Groups or Pages.

Important:

• Commit to posting consistently for at least 90 days.

• Utilize Facebook Groups to nurture a community around your content.

• Engage with followers through comments and direct messages.

Blogging

While website search is important, blogging may not be the fastest way to gain immediate results compared to other platforms. Blogging is ideal for deep subject matter experts, particularly in technical fields or areas where there is strong demand for specific content. If people are actively searching for the type of information you provide, blogging can be an excellent choice.

A key advantage of blogging is that you own your content, eliminating the risk of algorithm changes affecting your reach. Blog content has long-term value, and articles can continue to attract readers over time. Once people know your site, they can easily return, and many will discover you through search. Other platforms may cause content to quickly disappear before viewers even see it.

From a technical standpoint, it’s easier than ever to manage a website—you don’t need to be an expert in coding. However, regular maintenance is required to keep your site running smoothly.

Important:

• Commit to a consistent schedule for at least six months, posting once or twice a week.

• Actively drive traffic to your blog, e.g., promote it in Facebook groups, since searchdiscovery may be slow initially.

• Use blogging to grow your email list; be intentional and creative with lead magnets toattract subscribers.

• Respond to and engage with comments on your blog, and collect emails whereverpossible.

Podcasting

Podcasting is one of the most effective ways to connect with an audience. From my experience as a listener, it has a huge impact. With the right audience and topic, podcasting is excellent for building a loyal following and positioning yourself as an expert. Podcasts are also evergreen, meaning listeners can continue to enjoy past episodes over time.

However, podcasts aren’t easily discoverable through search engines, so growth depends heavily on word of mouth and the quality of your content.

Podcasting also involves technical considerations: choosing the right equipment, selecting a hosting service, and submitting your show to directories. Luckily, online resources make it easy to find guidance.

Important:

• Plan for at least six months of regular episodes, publishing fortnightly or morefrequently.

• Expect a learning curve; initial production may be time-consuming, but efficiencyimproves with practice.

• Leverage guest interviews to expand your network and reinforce your authority.

• Podcasts allow content repurposing—once you have an efficient system, you can adaptepisodes for other channels. However, this should be optional, not mandatory.Overextending yourself across platforms can be counterproductive.

• Consider creating additional channels to interact with your audience, such as acommunity on Instagram or Facebook, where you can share behind-the-scenes contentand gather feedback.

It may take time to gain traction, but staying committed and consistent is key to success.